DCS Wound Care Campaign Exceeds Expectations
urdette Ketchum partnered with Lindsey Films to create and execute a new television and radio campaign for Diversified Clinical Services. The first spots from the campaign are currently airing in the Chicago market.
A leader in wound prevention and care, Diversified Clinical Services, Inc. is the largest outsource wound management provider in the nation. Having treated nearly 1 million patients and 2 million wounds, DCS is the expert in wound prevention and care.
The campaign features testimonials from actual Wound Care Center patients. “Since the spots began airing, calls and patient volume at the Wound Care Centers in Chicago have dramatically increased, exceeding expectations,” said Dan Croft, Burdette Ketchum Account Director. “It is a very successful campaign and just shows that, even in this current economy, television and radio advertising can still make a huge difference.”
Kirby Hamilton (pictured above) shot the spots on the RED camera, a high performance digital cine camera with the quality of 35mm film and convenience of pure digital. Dale Dickison of Thre-3 edited, and Pepper Lindsey served as producer. The spots were shot in Jacksonville.